Built around the way people actually work.

Before Marley Connect (MCC), our listener messaging relied on an ageing handset and a collection of separate tools and workarounds. It was difficult to manage, provided limited visibility and was not designed for the pressures of a live radio studio. Presenters need to concentrate on their shows, so the technology behind them must be fast, dependable and simple to use.

Marley Comms took the time to understand how our presenters, technical team and management actually work. Together, we have developed Marley Connect, bringing SMS and WhatsApp into one secure, live platform. Presenters can access the system easily all over the world, messages arrive in one place, and we have much better control over access, inappropriate content and the way listener information is managed. Moving from testing into a live broadcast environment inevitably uncovered challenges, but Marley remained closely involved, responding quickly, introducing monitoring and resilience, and continuing to improve the platform around our feedback.

Marley Connect is now giving us much more than a replacement for the old text line. We can understand how audiences interact with individual shows, recognise new and returning listeners, identify engagement trends and gain insight that was previously difficult to capture. It is also beginning to demonstrate commercial value by improving sponsor visibility, highlighting relevant brand mentions and supporting new opportunities across our website, applications and wider partnerships.

The difference in the studio has been significant. After one of the major releases, it genuinely felt like someone had given us a brand new radio station overnight. It has been exciting to work with a partner that understands both the technical demands of live broadcasting and the culture behind Centreforce, and that is prepared to keep developing the platform alongside us.